Trademarks are symbols used by a business or trade to distinguish their goods or services from those of other players in the market. Commonly-used symbols to identify a trademark are ® and ™. The two symbols are different in the following ways:
® refers to a registered and protected trademark pursuant to trademark laws; whereas
™ Merely identifies that the mark is being used as a trademark by the owner, but the mark is not necessarily registered or protected under trademark laws.
Trademark symbols protect your unique brands, words, logos, letters, names, signatures, numerals, devices, brands, headings, labels, tickets, shapes, colours, aspects of packaging or a combination of these in relation to your goods or services.
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